Facebook and Instagram Introduce AI-Powered Auto Translation for Reels

Meta has rolled out a game-changing update for content creators on Facebook and Instagram. The company is expanding its AI-powered voice translation tool that can automatically dub Reels between English and Spanish — making it easier for creators to reach multilingual audiences without recording separate videos.

How Meta’s AI Translation Tool Works

The feature, now available to Facebook creators with over 1,000 followers and all public Instagram accounts, allows users to translate and dub their videos while posting a Reel.

By selecting the option “Translate your voice with Meta AI”, creators can instantly generate a dubbed version of their video in the chosen language. An optional lip-syncing feature is also available, which adjusts mouth movements to match the translated audio.

Before publishing, creators can preview the dubbed version and fine-tune it. Each translated video will include a visible AI-generated label, ensuring transparency for viewers.

AI-Powered Voice Cloning and Lip-Syncing

Meta’s tool uses advanced artificial intelligence to translate speech and clone the creator’s voice in another language while preserving tone and style. The lip-syncing technology relies on facial alignment models, which adjust lip movement to the translated audio for a more natural effect.

According to Meta, the feature works best with face-to-camera content recorded in clear audio with minimal background noise.

User Experience and Insights

Once published, Reels are automatically displayed in the viewer’s preferred language based on app settings. Users will also see a disclosure tag noting that the content was AI-translated, with the option to disable translation if they prefer.

Creators will benefit from language-specific insights, allowing them to analyze engagement and track performance across different audiences.

Availability and Future Expansion

Originally previewed at Meta Connect 2024, the tool currently supports only English and Spanish. However, Meta has confirmed that more languages will be added in the future, alongside improvements in translation accuracy. The company also hinted at potential support for web-based and third-party content inputs in upcoming updates.

With this rollout, Meta is positioning itself as a leader in AI-driven content creation tools, making it easier for creators to connect with global, multilingual audiences.