Apple May Power Up Siri with Google Gemini AI – Major Upgrade Expected

Apple is reportedly exploring a partnership with Google to integrate the Gemini AI model into Siri, potentially transforming the digital assistant into a far more advanced tool. The news, first reported by Bloomberg, suggests Apple is considering a major shift in its AI strategy to keep up with competitors.

Apple in Talks with Google

According to sources, Apple has approached Google’s parent company, Alphabet, about developing a custom AI model that would run on Apple’s servers. This move would align with Apple’s long-standing focus on privacy and on-device processing, ensuring user data remains secure while enabling smarter, more responsive Siri features. If finalized, the upgraded Siri could debut as early as next year.

Other AI Options on the Table

While discussions with Google are ongoing, Apple has not yet made a final decision. The company is also evaluating Anthropic’s Claude and OpenAI’s ChatGPT as possible alternatives to power Siri’s next-generation features. Insiders suggest Apple is still weeks away from finalizing its choice, leaving the door open for multiple outcomes — including sticking with its in-house AI efforts.

Why the Change?

Apple has been investing heavily in generative AI, but its progress has reportedly lagged behind rivals. Current internal models are seen as lacking in performance and functionality compared to offerings from OpenAI, Google, and Anthropic. This gap may explain why Apple is now looking outward for a partner that can help make Siri competitive again.

The Privacy Factor

One key factor in Apple’s decision will be its commitment to privacy. Any collaboration would likely require the AI model to run directly on Apple’s infrastructure, giving the company more control over how user data is handled. This approach could differentiate Apple’s AI from competitors, especially in an era where data security remains a top consumer concern.